Family Sunday Visual Identity, Community Engagement, Surrey Art Gallery
logo, art direction, style guide, posters, postcards, banners, booklets, advertising, templates, buttons
Family Sunday, large poster, postcard and quarter-page print ad
Family Sunday, large posters
Community Event Banners Surrey Art Gallery, Community Engagement
illustration, concepts, large-scale banners, promo items
Spaces: In the Gallery, Community Event Banners, approximately 7-feet high
Places: In Bear Creek Park, Community Event Banners, approximately 7-feet high
My Surrey Art Gallery, Buttons for giveaways at Family Day and other community events
The Surrey Art Gallery community engagement look and feel began when the gallery needed a visually appealing, flexible, and easy-to-use Family Sunday promotional package. The resulting logo and visual identity system allow for easy updates to the materials. The illustrations can be customized to reflect the featured activities and workshops. With the style guide and custom templates we developed, the gallery is now able to produce promotional materials and activity guides in house for Family Sunday events.
Surrey Art Gallery Family Sunday's main idea is to provide a space for people to "create, explore, and enjoy art with family and friends!" Developed to expand understanding of exhibitions, Family Sundays are free drop-in events that feature hands-on artmaking workshops with artist-educators in a range of mediums, art exploration activities, artist demonstrations, interactive live performances in the Studio Theatre, and more.
As the Family Sunday promotional package was a great success, the visual identity has grown to include event banners, activity booklets, and promotional materials.
CREDITS Graphic Design and Illustration: That Blue, with Amelia Epp, Charlene Back, Surrey Art Gallery team, and Alexander Aleabiov, Illustrator.