THAT BLUE

Technology



“With over twenty years of experience in the technology sector, my design work has included projects for hardware and software innovators such as SAP, Sierra Wireless and Sage Simply Accounting, as well as work for many smaller ventures and even a few brand new startups.”

In 2018, a project with NETINT involved refreshing and defining their visual brand, including a style guide, diagrams, design templates, tradeshow graphics, a product brief and whitepaper.

NETINT Whitepaper
NETINT Style Guide

NETINT Video Streaming Delivery Architecture:

NETINT Video Streaming Technology Diagram

View more on the NETINT project page.

 

The recent Avocette project included enhancing their ServicePlus logo, while working with Alison Berg/West10 Marketing and the team at Avocette to help them prepare for the Accelarate 2018 tradeshow.

The project included a personalized email campaign, as well as banners and other tradeshow display materials and print pieces.

Learn more on the project page for Avocette ServicePlus.

Avocette: Personalized Email Update
 
Sage Simply Spring Direct Mail Card

Working in close collaboration with the copywriter and the team at Sage, we provided graphic design and creative thematic concepts for numerous integrated marketing campaigns, including direct mail postcards, brochures, campaign landing pages, rich-HTML email, presentations and advertising for both print and web. The tracking for these campaigns revealed that they were often among the most successful the company had produced.

Sage Payment System Top 5 Slideshow

 
Sirra Wireless AirPrime Presentation Screen

Our design projects for Sierra Wireless have included icon sets, illustration, product graphics, presentations, web graphics and diagrams.

Sirra Wireless Icons
 
PHEMI Print Materials

Over several years, our work for the Big Data startup PHEMI reached a variety of audiences from enterprise business to science and medicine. Projects included the design of tradeshow graphics, whitepapers, diagrams, case studies, advertising for print and online, product datasheets, brochures, presentations, postcards, and more.

Learn more on the project page for PHEMI.

PHEMI: Personalized Medicine Diagram
 
Ultrasonix Brochure

The Ultrasonix visual brand identity project involved a logo update to enhance visibility of the name, new style guidelines and numerous design projects: we produced brochures, a stationery package and a new presentation template.

Ultrasonix Presentation Ultrasonix Presentation

 
Nintendo GBA Project with Blast Radius Team

“U/X design holds a special interest for me since my earliest web design days and through later experience working on the UI with the engineering team at OctigaBay, with our project eventually being acquired by CRAY. Later I worked on the deep U/X and UI wireframes for Strangeloop and had contracts with the U/X team at Business Objects and the web design team at Blast Radius where I worked on projects for Nintendo and Nike.

My experience with graphic design for the technology industry goes back further to my earliest work experience when I started out at BC Tel's R&D facility, MPR Teltech, as an intern designer in 1995. As a student at Emily Carr and a recent grad of the Vancouver Community College computer graphics course, MPR made for the perfect training ground to get practical experience in conveying complex ideas visually. The connections I made back then were momentous; it was an enormous learning experience and an excellent entry into a field I continue to find fascinating.”