THAT BLUE

Innovation Boulevard

Visual Style, Brand Guidelines, Print and Presentation Materials

Innovation Boulevard is a collaboration between the City of Surrey, Simon Fraser University, and Fraser Health Authority, created to foster an environment of innovation in health technologies. The first step of this project was to refine the logo, create the new tagline and develop the visual style with guidelines to support future and in-house development of communications. The logo was rebalanced and refined to work well at a variety of sizes and through multiple applications. The molecular network and catalyst concepts were refined and updated to become key visual elements that can be used in a variety of ways.



Innovation Boulevard visual style




Innovation Boulevard information sheet for prospective IB-clientsInfo




Innovation Boulevard Overview