Logotype Evolution, Visual Brand, Print, Tradeshow Display and Email Marketing
Avocette Technologies wanted to connect with potential customers for their ServicePlus enhanced support for the Accela Civic Platform. With the Accelarate 2018 Conference just around the corner where they would be a sponsor, we worked quickly to enable them to make memorable connections. Visually, the first step was to simplify and harmonize the Avocette ServicePlus logo and brand. Working with Alison Berg (West10 Marketing), we also simplified messaging to focus on how ServicePlus directly addresses the Accela audience pain points, creating a call-and-response treatment. Our successful integrated marketing campaign included personalized email, print and tradeshow materials.